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DENTISSIMO® is the Swiss brand in Oral Care products. It is based on the combination of BIO active natural ingredients and BIOmimetic technologies.
Dental therapist Dr. Jost Reger laid the foundation of the new formulation of the toothpaste coming from a sapiential story that happened to him and his friend Giovanni Di Giacomo. Since there are so many choices about going to the Alps, once they went to the Matterhorn mountain which is the most recognizable
mountain in the world, the border between Switzerland and Italy. Inspired with magnificent glaciers views they took a walk to Zermatt, the heart of the Matterhorn region. Their walk could be spoiled with toothache that happened to Giovanni since hypersensitive teeth were quite sensitive to cold temperatures. There were no
medicines with them to treat toothache. All of a sudden Jost noticed Geranium flowers. He heard old legends about the magic power of Geranium and remembered bio-researches of this plant. Jost took a leave of the wild Geranium and attached it to the painful tooth. Geranium helped to relieve a sharp, throbbing pain.
Giovanni breathed with ease again, smiled and exclaimed:
DENTISSIMO! He meant “Dentist, Bravissimo!”
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